Services
The three big things that I help my sign companies with is bringing in additional business from their existing clients and prospects (no email campaigns and looking at open rates), booking sales appointments with qualified leads directly on your sales teams calendar (no tire kickers or reaching out to the same prospect 7 times to finally book the call), and optimizing the revenue of the business (what signs are frequently quoted but never closed, or what products have excess capacity that we need to target more of).
On the call, I will ask you about your business and what goals we can try to achieve together. We will start with me asking questions to understand your business better to see how I can help, and if I think I can, I’ll walk you through exactly how I would do that. It will be helpful to be near a computer near the call, incase you don’t have the answer to one of my questions off the top of your head.
Our ideal customer journey for sign clients
Services we provide
Google Pay Per Click Search
A Google Pay Per Click Campaign is one of the fastest ways to increase the traffic for your sign company. While SEO has lasting results, it takes time to build. PPC places your website at the top of search results. PPC marketing converts prospects at a higher rate, because you are placing ads in front of people who are already looking for the signs that your company makes. We recommend using PPC for more immediate results from your marketing efforts.
Website Design
Is your website not bringing in leads the way that you would like it to? It might be due to a number of reasons including the wording and calls to action that you use, the page speed and ease of use, navigation, or it might simply not be showing up in Google and other search engines.
We can work with you to bring in more leads from your website. Most of our current clients are seeing 30-40 highly qualified leads coming into their website using a combination of search engine optimization and Google Per Click.
We have content for a wide variety of sign types that we can add to a new website, or your existing content. This includes content on the different types of signs that you offer, the different types of clients that you work with, and educational content that you can distribute as well.
Contact us today for a quote on redesigning your website.
Facebook lead generation and retargeting
Retargeting Ads: When visitors come to the website, but do not turn into a lead, we want to follow up with them with ads. This is one of the best ways to advertise, since these users have already visited your website, and know who you are. We recommends every advertiser do this, to convert the low hanging fruit that we've previously missed.
Awareness Ads: Bringing awareness to new customers is a great way to bring in new customers to your website. Using audiences that look like past customers will allow us to expand the customer reach of similar people that you've worked with before. Awareness ads are a broad scope reach, that help to build the overall reach and customer base for you.
Conversion Ads: These ads are targeted at users who are already aware of the brand, and are ready to take a step forward on their customer journey. These ads target users who have already interacted with the brand before, and are at the bottom of the sales funnel.
Search Engine Optimization
Search Engine Optimization helps your website to be found on Google and other search engines. We can work with you to build a local presence for users who are searching for your company, the types of signs that you offer, and more. Check out our case study to see examples of the SEO that we have done for other sign clients in the past.
Email Marketing
There are two types of cold email campaigns that we can do. We will need to purchase a list of home builders or other decision makers you want to get in front of to execute this strategy.
A simple drip campaign goes out on a regular schedule, and follows a stop on response procedure.
A complex email campaign follows logic controls, such as sending different emails to people who have clicked, opened, or not opened an email.
Database reactivation
Database reactivation is one of the most cost effective ways to bring in additional revenue to your business.
Database reactivation leverages your existing customer base to bring in repeat business or to ask for referrals. By working with MB Marketing, you can have a team of real people reaching out to your clients on a monthly or quarterly basis, to ensure that you always have a strong relationship with your clients and are staying front of mind.
LinkedIn Marketing
LinkedIn Marketing Services includes finding, messaging and targeting ideal prospects. This monthly service includes all reach out, and responses with the connection, with an ultimate goal of scheduling a get to know you appointment to build a relationship. We can schedule a call, zoom meeting, or in person coffee at a location of your choice.
With LinkedIn Prospecting, we will set you up with a sales navigator subscription, and implement software that allows tagging for follow up, interested parties, or unqualified contacts.
Contact
Give us a call
(817)601-5395
Send us an email
megan@mbmarketingllc.com
Visit us someday
1617 Park Place #110,
Fort Worth, TX 76110